

From a childhood passion to a committed mission
Born in Rabat, Morocco, and a graduate of Mohammed V University, Imad Aomari has always had a deep connection with the mountains.
From a young age, he grew up between the city and the peaks, exploring the Atlas Mountains through family hikes, scout camps, and wilderness trips.
This passion became his vocation.
In 2017, as part of his Master’s degree in Hospitality and Tourism Management, Imad dedicated his final project to the digital marketing of Toubkal National Park. For several months, he studied the region, its potential, and its challenges.
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